now it is time to sum everything up. To put all fragments together. There are so many thoughts in my head that I firstly didn't believe that it will ever made sense to somebody or even could bring it on paper. But little by little it seems as it getting a structure. Now, I am going again trough the whole process of research, reading, discussing, listening. I'm realizing that was a great adventure, not only study. I have made great experience, got answers, but also questions again. But all of this little adventure changed a little bit in my life, maybe more than a little. Crazy, I know, but the experience I made and the things I heard and learned exceeded my expectations. My life, private and professional changed, because my thinking has extended. I met people who have the same crazy ideas and are believing in something that called "Neuromarketing". For some people I met "Neuromarketing" are even a life dream. There believe as much in this issue that their giving up regular good payed jobs, for running their own business. I understand them.
A great challenge which I would never have missed and now bringing to paper.
April 23, 2013
March 27, 2013
Idea of artefact
Now, I would like to present my idea for the artefact. Due to the fact that I am a graphic design I was sure to make/produce something visual. Firstly I was thinking about a book, but because of the complex issue of my inquiry I was sure it would be difficult to explain the content with all facets proper. Suddenly I had the idea to communicate in a way I learned during the last month: visual and emotional. Due to the fact that videos are the most powerful attention grapper for the human brain, I decided to produce a little video. But it had to be cheap, easy to produce and should explain the issue neuromarketing in the best manner.
The reason for a video was that I would like to have a opportunity to explain the issue as easy as possible, because neuromarketing are very complex and also difficult to understand.
Therefor I found a video I really liked and do fulfill a these claims:
First of all it easy to produce. I do only need a camera with video record function, Paper, a black pencil and a cut software. I do have all these equipment. After finishing my writing on the Critical Review, I will make a storyboard, drawing everything, recording it and cut the video material with the software. I would like to hear if you like this idea.
Take care!
The reason for a video was that I would like to have a opportunity to explain the issue as easy as possible, because neuromarketing are very complex and also difficult to understand.
Therefor I found a video I really liked and do fulfill a these claims:
First of all it easy to produce. I do only need a camera with video record function, Paper, a black pencil and a cut software. I do have all these equipment. After finishing my writing on the Critical Review, I will make a storyboard, drawing everything, recording it and cut the video material with the software. I would like to hear if you like this idea.
Take care!
February 17, 2013
Building the writing
A Critical Review
Introduction
- Why I have chosen "Neuromarketing"
- Which benefits the evidences of Neuromaketing to my workplace will have or already has
Evaluation of the Inquiry Process
- Tools I used (general survey, professional survey, Interviews), literature review, ethical implications
Analysing of Finding
- "Referencing relevant findings and significance of inquiry including a discussion of the literature in relation to the finding and the benefits or implications of any activities undertaken." (BAPP Handbook)
Critical Reflection
- "A critical self-analysis of the learning journey based on my learning journal" (BAPP Handbook)
Hello again
Hello Everybody!
Now I am "back on track".
On december 2012 I had to defer my dissertation due to the circumstance that I had been working hard in an advertising agency. This work strained my nerves to the limit. There were much more I could tell you in detail about the working circumstances I had to go trough. I know that some people will think "My god I have also a very hard job and don't complain about it". I do accept such thoughts and I really know that, especially dancing are not a easy job. You have sometimes to go to yours limits. I did go and reached my limits and was sure if I would do "one step more" that my health would really suffer. Unfortunately the stressful work and my study, that I really like, was to much I could stand.
Many people have been concerning about this decision, but I was sure that this was the only right thing I could do. The decision to defer wasn't very easy for me, but there wasn't any other option. Nobody, except of me do know what I had to go through during this time, but because of this fact I have to decided what is right for me and my mental and physical health, because health and satisfaction are in my point of view the most important things in life.
So, I'm sorry for people who are concerning about me during this time, but I feel much better now and I would make the same decision again.
I have to admit that I really learned to love the study and I choose the right issue. I am still passionate interested in the issue "Neuromarketing" and it has so much more substance I expected a few month ago. I spoke with so many fantastic people which do also have the passion concerning this topic. People who decided to devote their life and work for this issue, because they believe in the success and the opportunities of Neuromarketing. This people have been a great help, for me, my life and of course my study. I have to be very thankful, because this isn't naturally.
I feel that this study and all people around it changed me and therefore a part of my life. It brought me back to me and my roots. Maybe that sounds stupid or exaggerating, but it is the truth. Based on this study I had to do things and contact people I usually wouldn't and I got always positive feedback. That made me much stronger and a more confident person than at the beginning of this study.
Especially during the last years I lost much of my confident, because of a few people in the academy who thought I'm stupid and slowly. They didn't understand that my disability caused my reactions and reject me. I told them that I'm hard of hearing, but they didn't understand. But I have to admit that I also didn't want to talk with people who couldn't separated between stupidity and a hearing disability. Of course it is hard not to be accepted in a group of people and I really don't want to wish anybody this feeling. You feel weak and contentious. Social rejection are a nightmare and I had to go through it.
But my disability has a great advantage: Only people which are confident and intelligent enough do understand that my disability "hard of hearing" are only a little flaw which doesn't make me to a less value or even stupid person. Now I am stronger and I will also fight for my rights and for more acceptance of people with a hearing disability.
So now, this was a very private part of me, but it is also connected to this study and I want to share my whole process with you I got through up to this point.
Concerning my studies, I'm actually writing on my dissertation. I'm trying to bring together all findings and information I collected during the last few month. The BAPP Handbooks are a great help and I know how to built the framework and the content of the Critical Review. Actually I collecting quotes from books and articles I read and which will support or give another idea of my findings. I'm trying to select the part of Neuromarketing which are important for my work as a graphic designer. I will focus mainly on this parts, because the whole issue are too complex and extensively. But of course I will set this information in a framework of detailed information about Neuromarketing, so that the reader understand the connection between Graphic Design and Neuromarketing.
Now I am "back on track".
On december 2012 I had to defer my dissertation due to the circumstance that I had been working hard in an advertising agency. This work strained my nerves to the limit. There were much more I could tell you in detail about the working circumstances I had to go trough. I know that some people will think "My god I have also a very hard job and don't complain about it". I do accept such thoughts and I really know that, especially dancing are not a easy job. You have sometimes to go to yours limits. I did go and reached my limits and was sure if I would do "one step more" that my health would really suffer. Unfortunately the stressful work and my study, that I really like, was to much I could stand.
Many people have been concerning about this decision, but I was sure that this was the only right thing I could do. The decision to defer wasn't very easy for me, but there wasn't any other option. Nobody, except of me do know what I had to go through during this time, but because of this fact I have to decided what is right for me and my mental and physical health, because health and satisfaction are in my point of view the most important things in life.
So, I'm sorry for people who are concerning about me during this time, but I feel much better now and I would make the same decision again.
I have to admit that I really learned to love the study and I choose the right issue. I am still passionate interested in the issue "Neuromarketing" and it has so much more substance I expected a few month ago. I spoke with so many fantastic people which do also have the passion concerning this topic. People who decided to devote their life and work for this issue, because they believe in the success and the opportunities of Neuromarketing. This people have been a great help, for me, my life and of course my study. I have to be very thankful, because this isn't naturally.
I feel that this study and all people around it changed me and therefore a part of my life. It brought me back to me and my roots. Maybe that sounds stupid or exaggerating, but it is the truth. Based on this study I had to do things and contact people I usually wouldn't and I got always positive feedback. That made me much stronger and a more confident person than at the beginning of this study.
Especially during the last years I lost much of my confident, because of a few people in the academy who thought I'm stupid and slowly. They didn't understand that my disability caused my reactions and reject me. I told them that I'm hard of hearing, but they didn't understand. But I have to admit that I also didn't want to talk with people who couldn't separated between stupidity and a hearing disability. Of course it is hard not to be accepted in a group of people and I really don't want to wish anybody this feeling. You feel weak and contentious. Social rejection are a nightmare and I had to go through it.
But my disability has a great advantage: Only people which are confident and intelligent enough do understand that my disability "hard of hearing" are only a little flaw which doesn't make me to a less value or even stupid person. Now I am stronger and I will also fight for my rights and for more acceptance of people with a hearing disability.
So now, this was a very private part of me, but it is also connected to this study and I want to share my whole process with you I got through up to this point.
Concerning my studies, I'm actually writing on my dissertation. I'm trying to bring together all findings and information I collected during the last few month. The BAPP Handbooks are a great help and I know how to built the framework and the content of the Critical Review. Actually I collecting quotes from books and articles I read and which will support or give another idea of my findings. I'm trying to select the part of Neuromarketing which are important for my work as a graphic designer. I will focus mainly on this parts, because the whole issue are too complex and extensively. But of course I will set this information in a framework of detailed information about Neuromarketing, so that the reader understand the connection between Graphic Design and Neuromarketing.
November 25, 2012
Meetings and Interview
Meetings
Like I told you in my last post, I had have a meeting with different people. Now, I would like to give you more and detailed information about the background story, the meeting and the interview.
You will maybe ask, why we did have this meeting. I did know them all already before, because of my professional survey I sent out by email to different neuromarkting agencies in October 2012.
The people I met on Saturday have participated on this survey and have been interested in my inquiry topic. They answered me by email and offered me support for my investigation. One off them are an expert in Marketing and neuromarketing, the other one are an webdesigner which are interesting in neuromarketing. All of them are currently founding start-up companies based on neuromarketing.
The marketing expert suggested a phone call with me and after this talk he/she offered me to work in his/her startup-company when he/she has enough contracts for paying me. I was very glad and agreed, because I would really like to work with the results and knowledge I gained about neuromarketing during this inquiry.
He/she hold a presentation on the EU-fundraising congress in Berlin and asked to mention me in this presentation as designer which are specialised in neurodesign. He/she also asked me to design his/her company logo until this event. Parallel to my work in the agency I did also created different logo suggestions for him/her and different business cards. He/she chose one of the logo drafts and I finished the business cards just in time for the printer, so that they had some for the congress. They have been very glad and sent me a food and wine present from La Vialla http://www.lavialla.it/de/Home_DE.asp. I have been very surprised, because I didn`t know that he/she wants to send me a gift for the logo design.
But, I have been also very interesting in meeting the webdesigner, because she/he is also a graphic designer which is interesting in neuromarketing. So, I asked her/him for a business meeting and she/he agreed and suggested a date. We met at her/his home on Fr. 19.10.2012 at 7:30 a.m., ate pasta and spoke about neuromarketing and the usability of this to design. She/he recommended to me different books, showed me websites which are working with neuromarketing and gave me essential information about target orientated and ux-design.
So, the meeting on Saturday 17.11.2012 hasn`t been the first one, but it was the first in with this constellation. I have met everybody alone and suggested to have a group meeting so everybody could exchange their knowledge with each other, because the number of experts concerning neuromarketing are very limited. Everybody agreed, we set a date (17.11.2012 at 1:00 a.m) and met in the Restaurant MoschMosch (http://www.moschmosch.com/) which is located in Dusseldorf. This is the table we sat on. I didn`t take any picture of the participants, because I would like to save their anonymity.
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The result of this meeting are that they decided to work together and combine the startup companies. So, it has been a very successful meeting for everybody. For them, because they do now work together and sharing knowledge and expertise and for me because I get many new information which I can use for my inquiry and in my future. I learned many thinks about startup companies and neuromarketing and the opportunity to link companies together for a more effective and intelligent constellation. I really hadn`t expect that, I only wanted to bring them together for knowledge exchange. But the result of this meeting surprised me.
Interview
After many hours of very interesting discussions about neuromarketing, I made an interview with the neuromarketing and marketing expert. I did already ask for permission by email and she accepted. She also read the consent form and signed it. Like Paula recommended to me I recorded the interview on audio-videotape with my laptop.For the circumstance that I had to make the interview in a restaurant, I simulated the whole interview with restaurant background noises (playing a restaurant video of youtube with my iphone) at home. The REAL Interview lasted 49 minutes, because my interviewer did answer very detailed. But I have to admit, that during the interview I realized that I had really sitting an expert in front of me. I did get the expression that she really do know nearly everything about Marketing and Neuromarketing. I was very happy to get the chance to interview such a great person with such a huge knowledge concerning this my topic.
Back at home I realized that my laptop recorded everything perfectly. I spent nearly 3 hours listening with a headphone and brought the whole interview on paper. The result: 8 pages full of information about neuromarketing.
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