Developing the Inquiry

During the last week I have thought a lot about the issue of my inquiry. I ask some friends of mine which are also graphic designers a few questions. One of them mentioned one important point which matches to the theme coincidentally to the latest theme ethic.

Isn't the application of e.g. brain scientific investigations to advertising a kind of manipulation of the costumer? Or will this additional knowledge indispensable to ground in the market competition in the future?

http://en.wikipedia.org/wiki/Neuromarketing

Neuromarketing - Wikipedia, the free encyclopedia

en.wikipedia.org

Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG...

Task 4d: Award Title

A Long Process


After speaking with people, reflecting and thinking about my knowledge which I already have and which I want to gain during the inquiry I had a few ideas for my Award Title. The difficulty for me was that I want to express the learning results of my inquiry in the Award Title. I recognized here that this would be very difficult, because after reading through books and articles I got a impression about the size and the variety of opportunities which contains my chosen topic. I suppose that the most difficulty for me will be to narrow my topic. The reason why I am not sure about the Award Title is, that I am not completely sure about what my inquiry will cover. Advertising psychology links also to many other interesting fields, like Marketing or Brand Psychology. 


I am employed during 2009 in a subsidiaries of a big and international oriented group and can actually work very free and independently because I am the only graphic designer in this sector. I master the important computer programs and my chief are usually satisfied with my work. The reason why I would like to examine psychology criteria to graphic design are because as a graphic designer we want to communicate to people visual. I do realized nearly everyday that I am very quick confronted with my own limits. I do create materials which "looks good" but I want to create successful advertising/graphic design. 


The reason why I am employed is that my chief want to sell his products. But HOW can I help him to reach this goal when I don't know the needs of the costumers? I am aware of some needs, but I can't implement this information in my graphic designs, because I don't know the key to visualize these needs effectively. 
Usually the decision for this or that of my drafts are based on the matter of taste. But my goal is to create graphic design which is based on proven psychology facts. Brand, product, advertising and graphic design should form a unit and reach the target group.


For all above mentioned facts I chose the Award Title:


BA (Hons) Professional Practice in visual brand and product communication

Task 4b: SIG Group

I opened the SIG group:


Advertising Psychology meets Graphic Design


on Linkedin. If you are interested, have any suggestions or ideas in this topic please join the group...


...or join Patrick Abels and my SIG Facebook group about Design:


MDX - BAPP - Design


See you there!

Task 4a: Questions

After I have looked back at task 2d of the first module I realized that I can not use the question I mentioned there for the inquiry, because it doesn't fit to my work as an graphic designer and would not be useful for my further career. So, I realized that I have to come up with another question/idea and thought about something that I am really interested in. 

Yesterday. I wrote that usually the best ideas are very close to us. So I tried to think about myself and me in my job. And suddenly I had an idea about a topic which I really wanted to know more about and which would be also useful for my work and the work of others. But after reading about this task on several Blogs of Module 2/Module 3 and our Module, I wasn't sure if it would be a good idea to come up with a concrete question in the initial period. Many students started with a lot of questions and have had left the opportunity to get comments and hints by fellow students or the advisors.

I have also written down a few other questions, but these seemed to me too general and I was the whole time too concentrated on the other topic which I have in my mind. I tried to analyze the advantages and disadvantages of this topic for my present and my future career: 

So, I decided to introduce my question/s to you now and would be glad if you would left a comment about it (this is independent of your own profession):

Main question:

'Which consequences do the application of advertising psychology criteria to graphic design have?'

Sub-questions:

• Would the application of proven advertising psychology measures initial a more successful graphic design?

• Would graphic design which are build with such a knowledge transport advertising messages in a more appropriate way?

• Would have a graphic designer with such a knowledge better chances on the labour market?

• Would the combination of theoretical knowledge about advertising measures and the ability for graphic design be attractive for employes?

• Would such a graphic designer standing out from the crowd?

• Could these combination be a kind of new profession?

• Do have a graphic designer with this knowledge better arguments toward clients?

• What would be the difference related to his work results?

That are the first sub-sentences which came to my mind. If you have any other ideas or additions feel free to comment!

Thanks!

New Module

Hello everybody!
I hope that everybody has had a good start with the new module! Actually, after reading Reader 4 twice, I'm not sure how I do find my topic/issue for my inquiry. Many things which I want to know more about are coming to my mind, but non of these benefits my work or the work of my colleagues and fellow professionals. Some are not concrete enough and do only fly around in my head. Sometimes the solution are so close that we don't see them. Maybe my issue are right in front of me.... Now I will answer the questions which are posted on Paula's Blog two years ago and hopefully get a idea afterwards.


See you!