Yesterday. I wrote that usually the best ideas are very close to us. So I tried to think about myself and me in my job. And suddenly I had an idea about a topic which I really wanted to know more about and which would be also useful for my work and the work of others. But after reading about this task on several Blogs of Module 2/Module 3 and our Module, I wasn't sure if it would be a good idea to come up with a concrete question in the initial period. Many students started with a lot of questions and have had left the opportunity to get comments and hints by fellow students or the advisors.
I have also written down a few other questions, but these seemed to me too general and I was the whole time too concentrated on the other topic which I have in my mind. I tried to analyze the advantages and disadvantages of this topic for my present and my future career:
So, I decided to introduce my question/s to you now and would be glad if you would left a comment about it (this is independent of your own profession):
So, I decided to introduce my question/s to you now and would be glad if you would left a comment about it (this is independent of your own profession):
Main question:
'Which consequences do the application of advertising psychology criteria to graphic design have?'
Sub-questions:
- Would the application of proven advertising psychology measures initial a more successful graphic design?
- Would graphic design which are build with such a knowledge transport advertising messages in a more appropriate way?
- Would have a graphic designer with such a knowledge better chances on the labour market?
- Would the combination of theoretical knowledge about advertising measures and the ability for graphic design be attractive for employes?
- Would such a graphic designer standing out from the crowd?
- Could these combination be a kind of new profession?
- Do have a graphic designer with this knowledge better arguments toward clients?
- What would be the difference related to his work results?
That are the first sub-sentences which came to my mind. If you have any other ideas or additions feel free to comment!
Thanks!
Hey Kathi,
ReplyDeletethis is a very good question. Especially graphic design is based on proven knowledge, like grids or typo. I think that a better application of psychology would push graphic design or advertising on a new level.
Viral marketing goes a bit in this direction.
Best wishes
Patrick
Hi Katherina, I am really interested in your inquiry because, as a dancer I know very very little about graphic design. But I understand your questions and am interested in the graphic design/advertising effects within the arts, as it may be relevant to my inquiry. Here is my SIG group if you would like to join : http://www.linkedin.com/groups/Cuts-Arts-Budgets-More-unemployment-4321016?trk=myg_ugrp_ovr
ReplyDeleteMAybe more effective advertising will improve ticket sales and interest in the arts?
Thanks, Alicia
Hi Patrick, I am glad that you like my question and thank you for the further information about "viral marketing"! I think that in every case it is important to reach the target group. Viral marketing is one way which does use modern communication platforms. It seems to me there are two important points where psychology touches graphic design: the content of the creation itself and the way to spread the message. What are your experiences: did you ever made a design which was built on rules of human perception?
ReplyDeleteHi Alicia, I see the connection between your and my inquiry. Effective advertising should awake the need for something that you want to sell. Of course I know that Art seems for some people as a luxury good. Especially in times like this, where people prefer to save their money, the art industry has to suffer. But I do think that:
1. there are always people which have enough money to spend and are also interested in culture and art.
2. People in times of trouble want to leave their problems behind. Means they are looking for entertainment.
Effective advertising starts with the definition of the target group. At first you have to understand who are your audience/costumers. What needs do their fulfill with the visit of your performance? Why do they like Ballet? What kind of people are they? How old? Gender? Education background? But independent of the target group there are other advertising rules which works for every human. And that will be the first point which I will deal with.
Hey
ReplyDeleteI find graphic design extremely interesting! i would love to follow your SIG. I think our SIG's might be closly linked because I am doing my Inquiry on having my own company which requires marketing and advertising. How advertising affect people will be of great interest to me as this would be required of my company.
here is my SIG if you would like to follow it
http://www.linkedin.com/groups/SIG-managing-creating-your-own-4326744?trk=myg_ugrp_ovr
Thank you for the invitation to you SIG group Lisa! I have joined your group on linkedin. Maybe Patrick Abels Subject "Freelancing" are also interesting for the group, because if you want to have your own company you would be a Freelancer. See you! Katharina
ReplyDeleteQuestion 5: Having Individuality and Uniqueness different from every other Graphic Designer is what makes them stand out. From your pictures I have seen that you portray this.
ReplyDeleteHope this helps
Lily X
Hey Cathy, as promised:
ReplyDeleteQ: Which consequences do the application of advertising psychology criteria to graphic design have?
A: Such a design would be more suitable for the masses and reaches a bigger audience.
Q: Would the application of proven advertising psychology measures initial a more successful graphic design?
A: Not in my opinion, because it aims at a bigger audience. For this purpose it can't be very special in its form. But what measures successful graphic design? The equilibrium between mass-suitability, uniqueness, intention, having his own style and arousing attention.
Q: Would graphic design which are build with such a knowledge transport advertising messages in a more appropriate way?
A: Yes, because it is developed for the masses and tries to be easy comprehensible and supports the emotional comfort.
Q: Would have a graphic designer with such a knowledge better chances on the labour market? Would the combination of theoretical knowledge about advertising measures and the ability for graphic design be attractive for employes?
A: Yes, for big and famous advertising agencies. Usually they try to break the rules/boundaries and go for innovative advertising strategies, like guerrilla marketing or unique ads like the VW Darth Vader one.
Q: Would such a graphic designer standing out from the crowd?
A: Hard to say. This depends on the company and the clients he works for, and the will to take risks.
Q: Could these combination be a kind of new profession?
A: No, this should be included in the standard skill set.
Q: Do have a graphic designer with this knowledge better arguments toward clients?
A: Definitely, because he's able to argue for the product's audience/target group and not every client's wish supports this.
Q: What would be the difference related to his work results?
A: A better understanding for mass-suitability and the benefit to review his work from a different point of view.
Cheers
Katharina
ReplyDeleteA good start to a topic - it is one that emerged form your Module 1 work and one that could have a lot of interesting issues - you would be looking at this and how it applies to your graphic design work - 'Which consequences do the application of advertising psychology criteria to graphic design have?'
Above I believe Cathy has looked into your sub-questions in more detail.
I might add - how have you used the theories behind advertising psychology in your work?
Did you examine them in your training? Have you needed to find out about this topic to do or improve your work? (I think yes).
Find some literature about some of the questions - also if any questions overlap - combine them. The use of psychology in advertising exists - what then do you want to find out on a more local level - how can you measure the 'skills of psychology'? Would you be talking to designers? bosses? clients? Did you take advertising at college? There might be some basics to understand that you can explore in your inquiry – so taking the time to learn about advertising so that you can help clients more directly with your design work. Why is that important to you – why is important to your peers?
Key words : advertising psychology criteria to graphic design
http://www.youtube.com/watch?v=EC7VLjIw8hY
http://mokokoma.co.za/modern-psychology-slowly-dictates-how-and-what-creatives-sell/
http://homepages.ius.edu/rallman/gestalt.html
http://www.flyingtoadgraphics.com/index.html
http://www.tbgd.co.uk/blog/graphic-design-therory/design-psychology
http://www.onread.com/book/the-psychology-of-advertising-171213/
http://designhistory.org/advertising_fall_08.html
http://designhistory.org/Bauhaus3.html
http://www.smashingmagazine.com/2010/01/26/showcase-of-web-design-in-germany/
http://digitalthread.com/designcompanies/germany/
http://www.emigre.com/Editorial.php?sect=1&id=20
http://www.dasauge.de/
Remember this is the plan for the inquiry - not the inquiry - but you need to look at 3 samples of literature and I think they help me think about the topic sometimes.
Thank you Paula for all the information!!!!!
Delete