Building the writing

A Critical Review

Introduction

• Why I have chosen "Neuromarketing"
• Which benefits the evidences of Neuromaketing to my workplace will have or already has

Evaluation of the Inquiry Process

• Tools I used (general survey, professional survey, Interviews), literature review, ethical implications

Analysing of Finding

• "Referencing relevant findings and significance of inquiry including a discussion of the literature in relation to the finding and the benefits or implications of any activities undertaken." (BAPP Handbook)

Critical Reflection

• "A critical self-analysis of  the learning journey based on my learning journal" (BAPP Handbook)

Hello again

Hello Everybody!

Now I am "back on track". 

On december 2012 I had to defer my dissertation due to the circumstance that I had been working hard in an advertising agency. This work strained my nerves to the limit. There were much more I could tell you in detail about the working circumstances I had to go trough. I know that some people will think "My god I have also a very hard job and don't complain about it". I do accept such thoughts and I really know that, especially dancing are not a easy job. You have sometimes to go to yours limits. I did go and reached my limits and was sure if I would do "one step more" that my health would really suffer. Unfortunately the stressful work and my study, that I really like, was to much I could stand. 

Many people have been concerning about this decision, but I was sure that this was the only right thing I could do. The decision to defer wasn't very easy for me, but there wasn't any other option. Nobody, except of me do know what I had to go through during this time, but because of this fact I have to decided what is right for me and my mental and physical health, because health and satisfaction are in my point of view the most important things in life. 

So, I'm sorry for people who are concerning about me during this time, but I feel much better now and I would make the same decision again.

I have to admit that I really learned to love the study and I choose the right issue. I am still passionate interested in the issue "Neuromarketing" and it has so much more substance I expected a few month ago. I spoke with so many fantastic people which do also have the passion concerning this topic. People who decided to devote their life and work for this issue, because they believe in the success and the opportunities of Neuromarketing. This people have been a great help, for me, my life and of course my study. I have to be very thankful, because this isn't naturally.

I feel that this study and all people around it changed me and therefore a part of my life. It brought me back to me and my roots. Maybe that sounds stupid or exaggerating, but it is the truth. Based on this study I had to do things and contact people I usually wouldn't and I got always positive feedback. That made me much stronger and a more confident person than at the beginning of this study. 

Especially during the last years I lost much of my confident, because of a few people in the academy who thought I'm stupid and slowly. They didn't understand that my disability caused my reactions and reject me. I told them that I'm hard of hearing, but they didn't understand. But I have to admit that I also didn't want to talk with people who couldn't separated between stupidity and a hearing disability. Of course it is hard not to be accepted in a group of people and I really don't want to wish anybody this feeling. You feel weak and contentious. Social rejection are a nightmare and I had to go through it. 

But my disability has a great advantage: Only people which are confident and intelligent enough do understand that my disability "hard of hearing" are only a little flaw which doesn't make me to a less value or even stupid person. Now I am stronger and I will also fight for my rights and for more acceptance of people with a hearing disability.

So now, this was a very private part of me, but it is also connected to this study and I want to share my whole process with you I got through up to this point.

Concerning my studies, I'm actually writing on my dissertation. I'm trying to bring together all findings and information I collected during the last few month. The BAPP Handbooks are a great help and I know how to built the framework and the content of the Critical Review. Actually I collecting quotes from books and articles I read and which will support or give another idea of my findings. I'm trying to select the part of Neuromarketing which are important for my work as a graphic designer. I will focus mainly on this parts, because the whole issue are too complex and extensively. But of course I will set this information in a framework of detailed information about Neuromarketing, so that the reader understand the connection between Graphic Design and Neuromarketing.