Meetings and Interview

Meetings

Like I told you in my last post, I had have a meeting with different people. Now, I would like to give you more and detailed information about the background story, the meeting and the interview. 

You will maybe ask, why we did have this meeting. I did know them all already before, because of my professional survey I sent out by email to different neuromarkting agencies in October 2012. 

The people I met on Saturday have participated on this survey and have been interested in my inquiry topic. They answered me by email and offered me support for my investigation. One off them are an expert in Marketing and neuromarketing, the other one are an  webdesigner which are interesting in neuromarketing. All of them are currently founding start-up companies based on neuromarketing.

The marketing expert suggested a phone call with me and after this talk he/she offered me to work in his/her startup-company when he/she has enough contracts for paying me. I was very glad and agreed, because I would really like to work with the results and knowledge I gained about neuromarketing during this inquiry. 

He/she hold a presentation on the EU-fundraising congress in Berlin and asked to mention me in this presentation as designer which are specialised in neurodesign. He/she also asked me to design his/her company logo until this event. Parallel to my work in the agency I did also created different logo suggestions for him/her and different business cards. He/she chose one of the logo drafts and I finished the business cards just in time for the printer, so that they had some for the congress. They have been very glad and sent me a food and wine present from La Vialla http://www.lavialla.it/de/Home_DE.asp. I have been very surprised, because I didn`t know that he/she wants to send me a gift for the logo design. 

But, I have been also very interesting in meeting the webdesigner, because she/he is also a graphic designer which is interesting in neuromarketing. So, I asked her/him for a business meeting and she/he agreed and suggested a date. We met at her/his home on Fr. 19.10.2012 at 7:30 a.m., ate pasta and spoke about neuromarketing and the usability of this to design. She/he recommended to me different books, showed me websites which are working with neuromarketing and gave me essential information about target orientated and ux-design.

So, the meeting on Saturday 17.11.2012  hasn`t been the first one, but it was the first in with this constellation. I have met everybody alone and suggested to have a group meeting so everybody could exchange their knowledge with each other, because the number of experts concerning neuromarketing are very limited. Everybody agreed, we set a date (17.11.2012 at 1:00 a.m) and met in the Restaurant MoschMosch (http://www.moschmosch.com/) which is located in Dusseldorf. This is the table we sat on. I didn`t take any picture of the participants, because I would like to save their anonymity.

The result of this meeting are that they decided to work together and combine the startup companies. So, it has been a very successful meeting for everybody. For them, because they do now work together and sharing knowledge and expertise and for me because I get many new information which I can use for my inquiry and in my future. I learned many thinks about startup companies and neuromarketing and the opportunity to link companies together for a more effective and intelligent constellation. I really hadn`t expect that, I only wanted to bring them together for knowledge exchange. But the result of this meeting surprised me.

Interview

After many hours of very interesting discussions about neuromarketing, I made an interview with the neuromarketing and marketing expert. I did already ask for permission by email and she accepted. She also read the consent form and signed it. Like Paula recommended to me I recorded the interview on audio-videotape with my laptop.For the circumstance that I had to make the interview in a restaurant, I simulated the whole interview with restaurant background noises (playing a restaurant video of youtube with my iphone) at home. The REAL Interview lasted 49 minutes, because my interviewer did answer very detailed. But I have to admit, that during the interview I realized that I had really sitting an expert in front of me. I did get the expression that she really do know nearly everything about Marketing and Neuromarketing. I was very happy to get the chance to interview such a great person with such a huge knowledge concerning this my topic. 

Back at home I realized that my laptop recorded everything perfectly. I spent nearly 3 hours listening with a headphone and brought the whole interview on paper. The result: 8 pages full of information about neuromarketing.