Idea of artefact

Now, I would like to present my idea for the artefact. Due to the fact that I am a graphic design I was sure to make/produce something visual. Firstly I was thinking about a book, but because of the complex issue of my inquiry I was sure it would be difficult to explain the content with all facets proper. Suddenly I had the idea to communicate in a way I learned during the last month: visual and emotional. Due to the fact that videos are the most powerful attention grapper for the human brain, I decided to produce a little video. But it had to be cheap, easy to produce and should explain the issue neuromarketing in the best manner. 

The reason for a video was that I would like to have a opportunity to explain the issue as easy as possible, because neuromarketing are very complex and also difficult to understand.
Therefor I found a video I really liked and do fulfill a these claims:

First of all it easy to produce. I do only need a camera with video record function, Paper, a black pencil and a cut software. I do have all these equipment. After finishing my writing on the Critical Review, I will make a storyboard, drawing everything, recording it and cut the video material with the software. I would like to hear if you like this idea.

Take care!