March 10, 2012

Developing the Inquiry


During the last week I have thought a lot about the issue of my inquiry. I ask some friends of mine which are also graphic designers a few questions. One of them mentioned one important point which matches to the theme coincidentally to the latest theme ethic.
Isn't the application of e.g. brain scientific investigations to advertising a kind of manipulation of the costumer? Or will this additional knowledge indispensable to ground in the market competition in the future?

http://en.wikipedia.org/wiki/Neuromarketing
en.wikipedia.org
Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG...



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