Developing Inquriy

1. What do you need to find out?

I need to find out to what extent the application of psychological proved knowledge the graphical appearance and in case of webdesign the usability will be change. 


Idea: 
Comparing designs which are designed with and without psychological criterias
To which extent will the appearance change? To which extent will the usability change (webdesign)? What will change?
Will one of the compared designs fulfill the aim of the client better? General: Which particular requirements has a client on the advertising material or designed products? What is his/her general aim when they commission a graphic designer? Are there differences between clients? How can I generate answers to these question? 

Which products/materials shall I investigate under these aspects? Print-materials or internet media? 

What product would be better to investigate? What are more interesting for my colleagues and other professionals and me regarding my further career. 

Do I have to gain a real commission or can I work with a fictive one? What are the advantages and the disadvantages of both?

2. Why will the results make a difference to your work and career?

The results will make a difference to my work and career, because I suppose to gain a specific knowledge. That implies that my arguments will be based on facts and not on taste. 

3. What impact will it have on your job, your work colleagues, the sector in which you work?

The inquiry project and the outcome results will enable me to argue in a more professional way toward my clients. It could be that my process of work will change. 

4. Can you disseminate what you find out anywhere?

I think that depends on the submissions that I can gain. But there are a few opportunities how I could disseminate what I have found out e.g. a book or a summarize of the project on my website. I could also provide my presentation on the internet.

5. Will your project have some sort of impact?
That could be, because the application of psychology science to advertising is a sensitive issue. But it is also a which seems to be interesting for a few people which are working in the advertising industry. Maybe it helps to develop more targeted print- or web-products.

6. Are you going to develop some new service? A new product? A learning resource?
I don't think that I develop a new service. It is rather supplementation of my profession. 

7. How will exploring this topic help you in what you do? 
It will help me to divine wether it is possible to develop with the application of psychology criterias a graphic design which fulfill the requirements of the clients better than the previous design. 

Source:

http://paulanottingham.blogspot.com/2010/02/advice-on-planning-wblproject.html

8. What do you know and what don't you know about the topic?
I know that advertising psychology criteria and other science results are used in marketing. 
I don't know if the application of advertising psychology criteria or neuro-science gained a 'better' graphic design.
I don't know if the current science results are sufficient to develop a more effective graphic design. 
For whom is it useful?

9. Define the problem further from your questions
Is this knowledge really useful for my profession as an graphic designer or should people which are working in the marketing sector know and use this? But what if they haven't these knowledge? Can I as a graphic designer advise marketing professions? Wouldn't that increase tensions?

10. Locate some sources of data (literature, theory, other research) about your topic
On Process

http://peterbryant.smegradio.com/?p=36

A research problem, once defined, is not ready to be solved straight away.  A researcher must understand the nature of the problem.  We need to look at what is influencing the problem.Here are some key approaches to understanding the problem.1. Problems don’t have to look at the past.  They can investigate the current or future situation.2. Problems don’t have to focus on something that is wrong; they can investigate why something went right!3. Problems don’t have to be positive or negative; they can simply be an exploration or discovery of a situation.  They can answer questions like how, why, who, when and where.A researcher must have a good understanding of their problem.  There is nothing worse than getting to the end of a research project and finding you haven’t actually answered any of your questions nor have you solved the actual problem.Having a good understanding of the problem also helps you develop a clear focus and direction for your research, as well as uncovering problems and variables that need to be measured within the research.

11. Is the topic relevant, interesting, perhaps explores an aspect of yours or others practice? Or is it just ‘nice to know’, interesting, but not relevant to your own practice and the practice of others.  I think my issue is interesting also for other professionals and for the sector where I am working in because the results will show if is possible to create a more effective graphic design under application of psychological criteria.

12. Has this topic been researched before so extensively that you can’t add anything new or interesting? Only as a small part of Neuromarketing.

13. Does it stimulate your imagination and passion?
Clear: Yes.

14. Is it bleeding obvious?

I think the topic is to complex to be obvious.

http://peterbryant.smegradio.com/?p=37

15. What will the implications or impact be for co-workers, others in your professional network, or other

professionals working in your sector?

The research result will maybe change the perspective or approach on a design project for some graphic designers. 

16. Will the evidence you find out make any difference to this professional life?

17. How do I start defining my research problem/topic?

Source: Reader 4